# Better Buy

> Better Buy is a free browser extension and iOS app that reveals what's hidden in consumer products — grading items on health, sustainability, labor, lifespan, and price value so people can shop with purpose.

Better Buy is built by an independent team and does not take sponsorship or affiliate revenue from brands. Grades come from public data, not paid partnerships.

## Pages

- [Home](/): What Better Buy is, how it works, and where to install the extension and app.
- [Our Team](/team): Founders and strategic advisors behind Better Buy.
- [Our Impact](/impact): Live metrics — products analyzed, carbon avoided, plastic waste prevented, high-risk products avoided.
- [Privacy Policy](/privacy): Privacy by Design philosophy, what data is handled, and how it is aggregated.
- [Terms of Service](/terms): Terms for the Better Buy Chrome Extension and app.

## Resources

- [Resources hub](/resources): SEO-optimized library of 60+ guides on ingredients, greenwashing, and non-toxic shopping.
- [Non-Toxic Shopping](/resources/non-toxic-shopping): How to evaluate products for ingredient safety.
- [Ingredient Guides](/resources/ingredient-guides): What to avoid in skincare, cleaning, food, and cookware.
- [Greenwashing](/resources/greenwashing): How to spot and decode misleading sustainability claims.
- [How to Shop Non-Toxic](/resources/how-to-shop-non-toxic): Practical primer for safer everyday purchases.
- [Fragrance Loophole](/resources/fragrance-loophole): Why "fragrance" hides dozens of undisclosed chemicals.
- [How to Read Ingredient Labels](/resources/how-to-read-product-ingredient-labels): Decoding INCI names and concentration order.

## Optional

- [Sitemap](/sitemap.xml): Full machine-readable list of indexable URLs.